It is easiest to get someone to do something when you make it in their own best interest to do so.
If it is in their own best interest to do something and they do not do it, perhaps they suffer from a lack of information.
If they have adequate information about something in their best interest and they do not do it, perhaps they lack the capacity.
If they have the information about and the capacity to do something in their best interest and they do not do it, perhaps you have miscalculated the priorities of their interests.
The Green Gap
In the Cold War, we feared a Missile Gap was a strategic weakness. Nowadays, we must awaken to the fact that the Green Gap is true strategic weakness: the nations whose economies will thrive in the coming years will not be those with the biggest factories, but those with the most sustainable, efficient, and ecological markets. What we require is a Strategic "Green Reserve" of ecological design to weather the coming changes that both climate and resource scarcity will force on the international economy.